Movie-goers in India can now enjoy the adrenaline rush of the movie scenes as their MX4D seats rumble, tickle or nudge as the side walls theatre heaves out atmosphere effects like snowflakes, rain drops, fog or bubbles. Taking the brand promise of "LIVE the MOVIE" to an all new level, INOX has launched India's first MX4DVEFX Theatre at the existing INOX multiplex at Inorbit Mall at Malad in Mumbai. Present at the launch were acclaimed Bollywood Actor Richa Chadha, Mr. Alok Tandon, Chief Excutive Officer, INOX Leisure Ltd and Mr. Mark Kamiyama, Global Head- Sales, Media Mation Inc.
MX4D, MediaMation Inc.'s newest evolution in the 4D cinema experience, provides a totally immersive environment, where the viewers can feel the action on the screen from the built-in motion and effects in the seats and theatre walls and enhance the movie experience. The theatre seats will move in sync with the movie action and special EFX generators in the cinema, allowing one to "feel" the movie's motion, jolts, pokes, wind, water and even scents. The in-seat features like neck-tickler, back poker, air blast, water blast, seat popper, rumbler, leg tickler etc. along with the theatre's atmospheric interventions like snow, fog, rain, bubbles, strobe and scent will leave the flawlessly synchronized timing of each effect.
Watch All Pics From The Launch Event Here :
Watch Full HD VIDEO Here :
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| Richa Chadha At INOX Launch Event Of India's First MX4D EFX Theatre At Inorbit Mall, Malad, Mumbai |
MX4D, MediaMation Inc.'s newest evolution in the 4D cinema experience, provides a totally immersive environment, where the viewers can feel the action on the screen from the built-in motion and effects in the seats and theatre walls and enhance the movie experience. The theatre seats will move in sync with the movie action and special EFX generators in the cinema, allowing one to "feel" the movie's motion, jolts, pokes, wind, water and even scents. The in-seat features like neck-tickler, back poker, air blast, water blast, seat popper, rumbler, leg tickler etc. along with the theatre's atmospheric interventions like snow, fog, rain, bubbles, strobe and scent will leave the flawlessly synchronized timing of each effect.
Watch All Pics From The Launch Event Here :
Watch Full HD VIDEO Here :
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